If you have checked out the Magic In The Marketing Instagram account – you know we love a great ad. And, in a world so saturated by marketing, it’s not an easy feat to grab our attention. It is no longer about simply announcing, “I have a product, this is what it does, and this is why you should buy it.” There needs to be more finesse, out-of-the-box thinking, and hopefully a message that resonates. If you want to learn some new advertising techniques, or even if you’re creating an ad of your own, come with us as we have a look at a 10 core principles.


  1. Keep It Simple

  1. Include A Call To Action

  1. Use Visual Metaphors

  1. Find Hidden Visual Relationships


  1. Show, Don’t Tell


  1. Keep Your Copy Short And Sharp


  1. Be Intentional About Your Color

  1. Say It In A New Way

  1. Generate An Emotional Response

  1. Let The Image Speak